Join us for a provocative morning with a select group of your peers from pharma.

(Attendance will be restricted to no more than 100 delegates.)

National Pharmaceutical Congress 2006

Wednesday, November 29, 2006, Grand Hotel, Toronto

Registration, Continental Breakfast	6:45-8:00
RAPID-FIRE SESSION 1	8:00-9.10
Welcoming remarks: Joseph Knott, Pangaea Group, Session Chair and Conference Co-chair
Industry Overview: Russell Williams, Canada's Research-Based Pharmaceutical Companies
Roundtable
Ronnie Miller, Hoffmann-La Roche
John Stewart, Purdue Pharma
John Suk, ALTANA Pharma
Andy McClenaghan, P&G Pharmaceuticals Canada
Audience questions and interaction
OXFORD DEBATE	9:10-9:30
Resolved: That there are too many layers and types of rules and regulations preventing doctors and patients from hearing and understanding the benefits of the medicines that finally get approved in Canada
Introduction: Ray Chepesiuk, Commissioner, Pharmaceutical Advertising Advisory Board, Moderator
For the affirmative: Henry Roberts, COPD Canada
For the negative: Mark McElwain, Allard-Johnson
Nutritional Break, Networking	9:30-9:50
RAPID-FIRE SESSION 2
Emerging Trends in Pharma Marketing: From Message to Script in 2007	9:50-10:50
Introduction: Bruce Good, IMS Health Canada, Session Chair and Conference Co-chair
The Therapy Provider: Pat Forsyth, ALTANA Pharma
The Messenger: David Gascoigne, Head of Promotion Management, IMS Management Consulting, Philadelphia, Pa
The Messenger: Victor Petrenko, Healthwise Creative Group
The Physician: Dr. Shafiq Qaadri, Family Physician and Member of the Provincial Legislature of Ontario
Audience Questions and Interaction
RAPID-FIRE SESSION 3
What It Will Take to Succeed Next Year in Healthcare Marketing	10:50-11:50
Introduction: Mitchell Shannon, Chronicle Companies, Session Chair and Conference Co-chair
Philip Blake, Bayer Inc.
Deborah Brown, Serono Canada
Dr. Jacqueline Shan, CV Technologies
Robert Hamilton, UCB Pharma
Audience questions and interaction
Concluding remarks and conference summary	11:50-12:00

Reception for Canadian Healthcare Marketing Hall of Fame Inductees	12:00-12:30
The Chronicle of Healthcare Marketing presents the 2006 CANADIAN HEALTHCARE MARKETING HALL OF FAME GALA LUNCHEON AND INDUCTION CEREMONIES	12:30-2:15
Phil Diamond, The Chronicle of Healthcare Marketing, Toronto, Host
2006 Inductees: Philip Blake, Bayer Inc.. Toronto; Susanne Cookson, Boehringer Ingelheim, Burlington, Ont.; Daryl Erickson, Medical Communications Group, St-Laurent, Que.; Terry Johnson, Allard-Johnson, Toronto; Joseph Knott, Pangaea Group of Companies, Toronto; Liette Landry, Schering Canada, St-Laurent, Que.; Pierre Montanoro, Pharmascience, Montreal; Dr. Jacqueline Shan, CV Technologies, Edmonton
IMS HEALTH CANADA TEAM AWARDS, Bruce Good, IMS Health, Montreal, Host
2006 Inductees: Botox Cosmetic team, Allergan, Markham, Ont.; Gardasil team, Merck Frosst, Kirkland, Que.

Click here for fax-back congress registration form (in PDF format)

Click here to request exhibitors’ or sponsors’ information (or call 416-916-2476 during business hours)

Click here for venue information

$695 per person (plus 6% GST) = $736.70

$495 (plus 6% GST) = $524.70 for early bird registration payment received before Oct. 13, 2006), or with discount code

Registration fees include conference and materials, continental breakfast, luncheon and awards ceremonies

Payable by cheque, corporate purchase order, Amex, VISA or Master Card. Issue payment to Chronicle Companies and mail to:

National Pharmaceutical Congress

c/o Chronicle Companies

555 Burnhamthorpe Road, Suite 602

Toronto, Ont.

M9C 2Y3 Canada

Toll-free payment using credit card: (866) 63-CHRON (24766), voice, or (800) 865-1632 (fax)